Nixtamalization moisture content, a measure of the quantity of water absorbed during the nixtamalization of a grain such as maize, has a large impact on the end-quality of masa-based products. An application to predict nixtamalization moisture content from raw inbred and hybrid maize grain was recently developed, but its utility in a breeding context has not been assessed. Important breeding considerations for nixtamalization moisture content were assessed in diverse maize hybrids, modern commercial hybrids, and historically high-acreage hybrids grown in up to three environments across two years. This study demonstrated that nixtamalization moisture content is heavily influenced by growing conditions, but sufficient genetic variance is present to allow breeders to make gains from selection. Contrary to prior theory, there was no substantial correlation between nixtamalization moisture content and yield suggesting breeders can select for both traits without negatively impacting either trait. Both additive and dominant genetic action was observed and genomic prediction was able to predict nixtamalization moisture content in hybrids with an average Spearman\'s rank correlation coefficient greater than 0.441 and a root mean square error below 0.006. The findings here suggest that nixtamalization moisture content can be selected for early in breeding cycles, allowing breeders to develop improved food-grade maize germplasm without negatively impacting important traits such as yield.